Whenever trashy and noisy music in Nigeria is been mentioned, Small Doctor ranks number one.
Small Doctor is your eccentric-like artiste, the exact copy of a child lost in the streets. Small doctor has grew over the years to become one of Nigeria’s Popular artistes with his street-hop genre.
However, Small Doctor has taken advantage of this to propel himself to prominence. His music has put him on the spotlight. However, entrepreneurs can take advantage of the Small Doctor’s model to grow their business.
Here are the 5 Entrepreneurial lesson you all need to learn from him:-
1. IDENTIFY YOUR MARKET
Ask yourself, What aspect will your goods/services be useful for? Small Doctor is someone who the high-class hates for his trashy and noisy music. But the streets loves pangolo music, gbedu wey dey burst brain. You can’t expect the streets to listen to Adele-like music, it’s not possible. The music has to appeal to them. Small Doctor was able to introduce some urban street-hop into the existing “Pangolo street music”. Not like all the regular “pon pon sound” or “frog-voice laden songs”.
Study your market, understand what they need and want, take advantage and monetize!
2. MARKET YOUR BRAND
The next thing after discovery is to market your business. Just like a farmer does when he harvests his produce, its time to distribute goods and services to consumers.
Publicize your brand, your service, your business. Consumers want to know what exactly it entails. They want to know the benefits of purchasing from you. Small Doctor was able to get street rep from the people of the street, every hotel, bar, restaurants and “mama put joints” were vibing to the “Mosquito song”.
Small Doctor would have done some free shows, gave out free CDs, settled some DJs. Likewise for upcoming entrepreneurs, The beginning is always the hardest.
Advertise your services/ brand on social media. Buy friends and family over with some free stuffs. Chances are that you get referrals from close friends. Tap into the world of social media especially Facebook & Instagram where the level of interpersonal relationship is huge.
3. HAVE A LOGO
This is not about graphics design. It’s about the core values of your business. Your mission, what you stand for and represent. As a fashion designer, it would be the ability to deliver service on time to clients. Small Doctor had a unique sound, The Hiann Hiann Hiann sound that serves as his intro at the beginning of all his songs. Hardly will you hear any Small Doctor song without that intro.
4. CONSTANTLY EVOLVE AND CHANGE YOUR PRACTICES
After a few years, Small Doctor felt the need to evolve and move from the rugged life to a new urban lifestyle yet still maintaining the modus operandi: still doing Pangolo music. Mosquito killer penetrated fully into the industry and his song with Olamide coupled with his “Gbera” song grew to be street anthems.
There would be a time in your business where you would need to acquire a few employees, employ a new strategy or add a chain of business. This is necessary as change is needed for growth.
5. SET OUT A CONTINUITY PLAN
People asked what’s next with small doctor after “Gbera”, but look, he’s got the whole streets vibing to “Penalty”. Likewise, set out a continuity plan, your vision for a new year and how you’re going to achieve them. A continuity plan is needed so as not to run out of ideas when trying times occur.
Lastly, Don’t streamline your career to one aspect. Explore other aspects. Be multi-resourceful.